GLASS SKIN ATELIER
NYC Pop-Up at Union Square May 28ᵗʰ to June 2ⁿᵈ
The glass skin look starts here.
The JSM Beauty pop-up invites you to discover your own beauty through a personalized, artful approach.
From the creators of the glass skin look to luminous, skin-like finishes and refined artistry, experience makeup that feels effortless and uniquely yours.
Step into a new way of seeing beauty with JSM Beauty.
DON'T JUST SHOP BEAUTY -
EXPERIENCE IT!
Find Your True Shade for Real This Time
Meet JSM Beauty’s signature AR shade matching powered by patented technology that sees your undertones better than you do. Your this is it shade moment awaits.
Daily Secret Treasures
Be among the first 30 guests each day and unlock a gift set that feels almost too pretty to use. Think a limited edition cushion case inspired by traditional 자개 jagae (mother-of-pearl), a rare luminous design you can only find here, along with your perfectly matched cushion and minis to keep the glow going.
A Portal to JSM Flagship, Seoul
Slip on a headset and wander into Seoul’s coolest beauty neighborhood. This immersive VR experience brings the JSM Seongsu flagship, Seoul to you with no jet lag and all the vibes.
Outdoor Experience in Union Square Park
May 28 and May 30, Thursday and Sunday only
Proof You Were Here
From curated photo spots to playful booth moments, every corner is designed for your camera roll and your best angles.
Makeup but Make It Personal
Book a one on one session with JSM artists and leave with insider techniques, tailored tips, and a face that knows exactly what it is doing. Available with purchases over 250 dollars.
Win Your Way to Seoul
One guest will trade this pop up for the real thing. A three day two night trip to Seongsu in 2026. Enter through a receipt draw and start manifesting.
A Taste of Korea
Pause for something sweet and something skin loving.
Enjoy customized yakgwa and collagen tea elixirs by Pretty Tasty, on us.
Rooted in Korean heritage, yakgwa reflects a tradition of care, balance, and quiet indulgence, a philosophy that also aligns with Jung Saem Mool’s approach to beauty and enhancing natural features.
Yakgwa is a traditional Korean honey cookie made with wheat flour, honey, and ginger, gently fried and coated in syrup.
A Seat at the Artist’s Table
For three days only, step into an intimate masterclass led by Jung Saem Mool’s top artists. Just 20 seats per session because magic like this is not meant for crowds. Application required.
COME CURIOUS. LEAVE GLOWING.
YOUR EXPERIENCE LINEUP
IMMERSIVE VR JOURNEY TO JSM SEONGSU FLAGSHIP, SEOUL
Step inside the Jung Saem Mool Seongsu Flagship in Seoul without leaving the city.
An immersive VR experience that brings you into the heart of Korean beauty, where Jung Saem Mool’s artistry and philosophy come to life.
*Limited sessions available
Outdoor Experience in Union Square Park
Thursday and Sunday only
Schedule:
May 28 Thu, 12 PM to 4 PM
May 31 Sun, 12 PM to 4 PM
QUICK GLOW SESSION
MAKEUP CONSULTING
Get your signature glow, curated by Jung Saem Mool’s artistry. A personalized express session designed to enhance your natural features, with tailored product recommendations to recreate the look.
With qualifying purchase
Includes:
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10 minute one on one makeup touch up session
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Personalized product list
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20 percent off coupon valid during the pop up
Schedule:
May 29 – June 2, 2026
12 PM – 5 PM
JSM MASTERCLASS — NOT EVERYONE GETS IN (THAT’S THE POINT)
Founded by legendary makeup artist Jung Saem Mool, JSM Beauty has one quiet obsession: skin that looks like skin, only better. Think glow, not glam. Real, not filtered.
As part of the Glass Skin Atelier, we are opening a few coveted seats for a masterclass that feels more like stepping behind the curtain than sitting in a class.
HOW TO JOIN
1. Tell us your beauty story
Not your routine. Your story. What your skin has been through, what you are chasing, and why this moment matters to you.
Tell us why this experience feels personal to you, and why you want to be part of it.
Share your journey, your concerns, and what you hope to discover or change.
This is not just about makeup, but about how you want to understand and see yourself differently.
Be honest. Be a little vulnerable if you can. We want to hear your story.
2. Wait for your golden ticket
A small number of guests will be personally selected and invited before the event.
3. Step inside the atelier
Learn JSM’s signature techniques up close, ask questions you have always had, and see your skin in a whole new way.
Only 20 seats per session. Yes, it is that limited.
Schedule:
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May 29, 2026 | 2PM – 5PM
Masterclass by Jung Saem Mool -
May 30, 2026 | 1PM – 4PM
Masterclass by JSM Head Artist -
May 31, 2026 | 1PM – 4PM
Masterclass by JSM Head Artist
Come with a face. Leave with a point of view.
ARTIST NIGHT
NIGHT OF MAKEUP ARTIST AND BEAUTY CREATORS
May 29, 2026 | 7PM – 9PM
Jung Saem Mool, the visionary behind modern Korean beauty, is coming to meet you.
The artist who shaped the glass skin movement and inspired a generation of makeup artistry will be in the room, sharing her perspective, her techniques, and her story.
This is an intimate, after hours gathering designed for makeup artists and beauty creators.
A chance to connect with Jung Saem Mool and JSM artists up close, exchange ideas, talk artistry, and be surrounded by a community that shares your passion for beauty.
A thoughtful, elevated space where conversation flows, inspiration builds, and creativity comes to life.
Limited to 50 guests
*This event is reserved for active makeup artists and beauty creators
*Proof of professional work or social presence is required upon registration
Come be part of the moment where artistry meets its origin.
GLASS SKIN ATELIER
Pop-up hours for the public